For over 10 years, Global CIO has been working closely with IT leaders — learning what truly resonates with them and what simply doesn’t work.
Today, we want to share these insights and discuss with you: what effective marketing communication with CIOs really looks like in today’s environment.

We know that 70% of CIOs ignore vendor emails — but what about the other 30%? What does this mean for your marketing strategy? What approaches are actually working today — and why?

Let’s explore these questions together, share real cases and exchange ideas with peers from different countries.

👉️ Join the conversation and discover new ways to turn IT leaders into your most powerful sales channel.
VENUE: Zoom

Participation is FREE. The meeting will be of interest to IT marketers.

Three Good Reasons to Join

  • Knowledge

    Learn what actually works with CIO audiences in 2026 — directly from Global CIO, a community of 10,000 IT leaders from 110 countries. No theory, no vendor pitches. Just honest practitioner insights you can use right away.

  • Networking

    Connect with international IT marketing professionals who face the same challenges you do. A rare chance to build relationships beyond your usual circle — across markets, company sizes, and strategies.

  • Development

    Hear how experienced marketers are adapting to shifting buyer behavior. Walk away with fresh ideas on channels, CIO engagement, and GTM strategy — ready to share with your team.

Registration
Program
14:00 - 14:10
(GMT+3)
14:00 - 14:10
(GMT+3)
Welcome speech from Global CIO professional IT community

Alisa Plotnikova
Сommunity lead
Global CIO
14:10 - 14:25
14:10 - 14:25
Effective Marketing Communications with CIOs: What Actually Works

Irina Gorbacheva
International Partnerships Manager
Global CIO
14:25 - 16:00
14:25 - 16:00
Open Talk: How to move from sales noise to real dialogue with IT leaders
Experts
Companies invited to participate: IBM, SAP
OPEN TALK
16 April 2026
About Organizers
This event is held by the Global CIO Community.

The professional community Global CIO brings together over 10.000 IT professionals from 110 countries.
Our mission is to unite IT leaders worldwide, consolidate practical experience, build a unique knowledge base and foster communication among IT professionals.
The "Project of the Year" award and the "Top 100 IT Leaders" ranking are our community's flagship initiatives
Contact us:

k.shihmanova@globalcio.com